Localization Process.
Step by step reliable approach.
Exploration & Analysis.
A detailed analysis of the target market, identifying cultural sensitivities and opportunities. It is visualized with a world map and magnifying glass icons.
Style Guide.
The brand tone, message, slogan, and colors are adapted to the target market. It is supported by a color palette and style icons.
Content Inventory.
An inventory of web, product, and marketing content is created and prioritized. It is presented with folder and checklist icons.
Technical Preparation.
Multilingual infrastructure, date/time, currency, font, and character support. Code and screen mockup icons.
Localization & Transcreation.
Cultural adaptation of textual and visual elements. It is expressed with flags and text icons.
Quality & Test.
Linguistic and functional tests serve as a magnifying glass and a checkmark icon for QA.